This concern, Germany’s largest manufacturer and marketer of tobacco products, was founded in 1910 by Bernhard Reemtsma, a tobacco merchant in the city of Erfurt. In the wake of the Great War the firm introduced mechanisation to the manufacture of cigarettes and concentrated on the mass market at home and abroad. In 1923 the headquarters of the firm were transferred to Hamburg-Altona and under the leadership of the son of the founder, Philipp F. Reemtsma the firm aggressively expanded its production and marketing base through the acquisition of competing cigarette firms – in the five year period between 1924 and 1929 the firm purchased and absorbed the factories of Manoli (Berlin), Büssum (in the Netherlands), Josetti (Berlin), Jasmati (Dresden), Batschari (Baden-Baden), Delta (Dresden), Garbáty (Berlin), Constantin (Hannover) and Yenidze (Dresden). In 1935 it acquired its largest competitor, Haus Neuerberg, through an exchange of shares.
By the middle 1930s the firm had secured more than sixty percent of the German domestic cigarette market and was active in the European and Levantine export markets. To bolster its position it had reached strategic partnerships with both the Lorillard Tobacco Company of the United States and the British American Tobacco Company of Great Britain, and had taken a significant shareholding in the firm of Heyligenstaedt und Compagnie Werkzeug Maschinenfabrik GmbH, of Gießen, which, among other things, was Germany’s leading manufacturer of cigarette-making machinery.